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| Stereo Efficiency Cheer 2008 single-channel video 05:49 4:3, colour, stereo sound Stereo Efficiency Cheer is a fanatical salute to early 20th century principles for increasing worker efficiency. The performance-based video presents a cheerleader as the central figure who recites an original rhymed cheer entitled Be Efficient! . The cheer champions worker productivity and maximized output through a climax of infectious clapping rhythms, showy acrobatics, and a grand finale of persuasive maneuvers set to Ravel’s Bolero. Control of the worker’s body and mind is paraded as a flexible philosophy where the working body can be re-imagined, energized, fantasized. |
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 Stereo Efficiency Cheer, video stills |
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| Stereo Efficiency Cheer, video excerpt |
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| Exhibitions and Screenings: 2011 Working Order, Latitude 53 Contemporary Visual Culture, Edmonton, Canada 2011 Scotiabank Nuit Blanche, Zone C curated by Nicholas Brown, Toronto, Canada 2011 WORK WORK WORK, The Art Marathon Festival, Eastern Edge Gallery, St. John's, Canada 2010 Asian Hot Shots Festival for Film & Video Art, Cinema Moviemento, Berlin, Germany 2010 WORK WORK WORK, Modern Fuel Artist-Run Centre, Kingston, Canada 2009 WORK WORK WORK, Galerie Simon Blais, Montréal, Canada 2009 Body Break, Khyber Institute of Contemporary Art, Halifax, Canada |
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© Karen Zalamea 2003-2012
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